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Be a Solid Writer
Writing makes up quite a bit of a practitioners day-to-day. We write pitch e-mails, media alerts, press releases, backgrounders, key learnings, business plans, research findings and dozens of...
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Trimming the Fat
Last month, I wrote a post focusing on the qualities of a solid writer (read “Be a Solid Writer”), which referenced a saying a professor of mine often used — “trim the fat.” I thought I’d focus an...
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Putting Tight Writing in Perspective
Information overload. Every morning, I check headlines, my RSS feed, Twitter, Facebook and two e-mail accounts filled with alerts and PR resources. How do I keep up? Everything is “microcommunicated,”...
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